Project 2: Part 5 – Interviews and Observations

Perhaps the most effective technique for gathering qualitative data combines interviewing and observation, allowing the designers to ask clarifying questions and direct inquires about situations and behaviours they observe in real time, Cooper A, Rerimann R and Cronin D. (2007). About Face 3: The Essentials of Interaction Design. Wiley Publishing, Inc. Ethnographic interviews take the…