People with disabilities are a user group with high computer dependence because, for many of them, the computer is the only way to perform vital tasks, such as personal and remote communication, control of the environment, assisted mobility, etc. Digital exclusion for disabled people means not having full access to a socially active and independent…
The goal of Information architect is to learn about the users’ major information needs and likely information-seeking behaviours. An understanding of what users actually want from your site will help determine and prioritise which architectural components to build. INFORMATION NEEDS AND INFORMATION-SEEKING BEHAVIOURS When a user comes to a web site to find something, they…
Content strategy focuses on the planning, creation, delivery and governance of content. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. the Content Strategy Quad helps describe the…
Most of our daily behaviour is governed by our intuitive mode. We’re acting on habit (learned patterns of behaviour), on gut instinct (blazingly fast evaluations of a situation based on our past experiences), or on simple rules of thumb (cognitive shortcuts or heuristics built into our mental machinery). Our conscious minds usually only become engaged…
Mental frames of situations can bias our perception to see objects and events that we expect to see in that situation, they are a mental shortcut. By eliminating the need for us to constantly scrutinise every detail of our environment these frames help us get around in our world with more ease. When browsing a…
I’m satisfied at how the project developed and turned out in the end but I think there is more that could be done. We only briefly looked at goals of the business and did not explore other aspects of the GoBus.ie website. Features such as Latest News, Chat, Destinations, Whats On, etc. The process in…
David was to produce the Powerpoint file for the presentation so I was assigned to produce the final Prototype for the presentation and Fergal would help to go though it looking for any final amendments. So using the same process I made the necessary corrections that were informed by the second round of testing. It…
NOTE: a second script was developed for the second round of user testing. This new script would more detail focused then the first probing what the user felt at each stage of the task process. A more detailed description for each persons test is on the Drive, but below are the main findings from Round…
A more detailed description for each persons test is on the Drive but below are the main findings from Round 1 Derek: Iteration 1 (A) Task 1: Book a trip: 1. Dates – once he had picked dates he didn’t get confirmation so didn’t know what to do next i.e. does he go back or…
David compiled a detailed report on how some of the competitors were doing the booking process. The main findings were that overall Ryanair’s was probably the best but there were elements of the others that were strong too. Aircoach had nice a UI with the timetables. Aerlingus had a nice flow for the booking process,…
The general finding from the research found that the user was; a single male, aged between 25-35, had no kids, was not a homeowner, was comfortable with technology and used the internet every day. His GoBus traits were that he was an occasional GoBus user, he mainly used the site to make a booking and…
The goal of analysing the qualitative data from the interviews was to find and confirm patterns within the data, interpret those patterns and identify behavioural goals that inform the creation of a persona which in turn lead to actions taken in the design of the end product, Goodman E., Kuniavsky M., Moed A., 2012. The…
Perhaps the most effective technique for gathering qualitative data combines interviewing and observation, allowing the designers to ask clarifying questions and direct inquires about situations and behaviours they observe in real time, Cooper A, Rerimann R and Cronin D. (2007). About Face 3: The Essentials of Interaction Design. Wiley Publishing, Inc. Ethnographic interviews take the…
53 GoBus users surveyed: Male to female ratio was marginally higher for males Majority of users aged between 26 – 35 Vast majority live in Galway, Dublin next Vast majority spend < eur50 on travel/month Almost everyone used the internet daily Most popular device for browsing internet = smart phone Desktop, tablet & laptop next…
MSc in UX Design BLOG by Niall Farren 